Client Survey

GENERAL INFORMATION
1. What is the name of your company and your current or intended URL?
—-Nappy Edges. http://www.nappyedgesedu.com

2. Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses and phone numbers.
—-DeNight, Owner

3. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule?
—-((When my class is over))

4. Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?
—-TBD

CURRENT SITE
1. Do you feel your current site promotes a favorable user experience? Why or why not?
—-It’s easy to navigate. But to be honest I havent had a whole lot of time to look at the competition. I think I picked a halfway decent template. Color theme goes with what I am going for. Not enough interesting fonts or content. It looks elementary to what I had before. I want to update the words, pictures, and more windows.  When I start teaching the class I want to have another window where people will be able to see who I have taught a hair class or braid class too and what city they live in.

2. What specific areas of your current site do you feel are successful? Why are they successful?
—-The map of the site. It’s self explanatory and all they have to do is put their address in.

3. What shortcomings exist with the current site, and what three things would you change on the site today if you could?
—-1. I wasn’t impressed with what the company did but now what i did with myself was even worse. I dont like the wording on the front page. Dont like that it’s not completed and I dont have the time to work on it. You would have to get me started so all I would have to do is edit a word here or there down the line. Right now it’s so uncompleted that I would have to put the words “Sorry I’m still working on this” Like my price list information is still on spreadsheets.

4. Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago? Please include any reports or findings.
—-I have in the past but once I show you the applications you might even want to use this company for yourself.

5. How important is it to maintain your current look and feel, logo, branding?
—-Very important because it says who I am, and if I’m going to use the words Nappy Edges for a business I have to be confident about the theme of this name. This theme talks about my hair and it tells people who I am,m so regardless of what type of service I do, it tells me who I am. The colors and name are Afrocentric. So if the client is not ok with an Afrocentric person doing their hair then you went to the wrong website. But if they are objective enough to say “Oh, this lady will do my hair to and I’m not even african american” then that’s the type of person I’m looking for. I shouldn’t have to be appealing in a caucasian way.

REASONS FOR REDESIGN
1.  What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience?)
—-I had changed my name to ATX extensions for a while and I felt like that was selling out. I dont want to sell out. I’ve been all over the country. regardless of the name nappy edges and whether my hair was straight or curly, all types of people come to see me. I feel like I want to be myself and the people who will come and see me as myself are the people who I want to keep long-term and the people I want to keep coming to me too. I want them to see by the words that I say that

2. What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long-term and short-term goals.
—-Short term- to get the look of the website more professional. To become an e-store. Eventually selling hair videos for long-term.

3. What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?
—-Right now I dont have a whole lot of business. I need people to be able to get to the site and be confident that they have picked the right person. I dont feel like the site looks all that great yet. Doesnt look all that professional because of the email.

4. What existing strategy (both on and offline) is in place to meet the new business objectives?
—-Online: Meta Tags is what I want to use. Offline: Other forms of advertising. Newspapers, radio, Chronicle, KAVI, Target neighborhood papers.

AUDIENCE/DESIRED ACTION
1. Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: Age, Occupation, Income level, Purchasing habits.
—- I’m assuming it’s going to be early 20′s – 40′s women majority african american because of the name but at least 25% and up caucasian because of the services.

2. What is the primary “action” the site visitor should take when coming to your site (make a purchase become a member, search for information?)
—-Contact for services.

3. What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value?)
—-I specialize

4. How many people (as far as you can tell) access your site daily, week, or monthly basis? How did you measure usage? Do you forecast usage? Do you forecast usage to increase after the site launch and by how much?
—-Lately this is a different situation but in the past I would think at least one a day or one every other day would call me. But I advertised so much putting the website address on every publication and on the internet, and a lot of people have gone ot my website. So now I’m just starting all over and telling people come to this website. So it’s a little slow and moving so it’s not as many people going to this website ad they used to go to the other website because I want to make this one much better than the other one with more pictures and choices for what they see.

PERCEPTION
1. Use a few adjectives to describe how you site visitor should perceive the new site. (Examples: Prestigious, friendly, corporate, fun) Is this different than the current image perception?
—-Warm, Patriotic (but not the american flag colors), Afrocentric, Confident.

2. How is your company currently perceived offline? Do you want to carry the same kind of message through our website?
—-I want the website to be the leader and I follow their website. I need to be doing more offline. I need to be living up to my life offline. I do a good job in the hair services but I want to present myself better.

3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLS
—-I’m not in a rush toi do sloppy work and I want to be the best and I dont want people to feel like I’m just like everyone else. I want to put the best quality out there that I can so people have a reason to come back.

4. List URLS of any sites you find compelling. What specifically do you like about these sites?
—-

CONTENT
1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?
—-Using all the same content from this site. I want something that’s more appealing to the eye.

2. What is the basic structure of the content and how is it organized? Is it a complete overhaul of the current site or an expansion?
—-It’s a template and very simple. Keep the same easy navigation and easy way to contact.

3. Describe visual elements of content that should be utilized from your current site or marketing materials. (Logo, color scheme, navigation, naming conventions, etc.)
—-Color scheme the same for now.

4. How will the content of the site expand or differ from the current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?
—-More detail. When they get finished reading they will be ready to call.

TECHNOLOGY
1. What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?
—-All of them. Register.com

2. Are there specific technologies (Flash, Java, DHTML, etc) that you would like to use on the site? If so, how will they enhance the user experience? Please describe in detail.
—-I feel that you should pick what you know best.

3. Will you have database functionality? Do  you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.
—-

4. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.
—-In the future. I already have an e-store on there it’s just not active.

5. Will you require other specific programming needs (such as personalization or search capability? Please describe in detail.)
—-Not sure but I know that I would like them to see my videos. Not the most important part of the video. I want a video of me talking to them. Like in a commercial.

MARKETING/UPDATING
1. How do most people find out about your current website? What kind of triggers prompt a visit? (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline.
—-Other forms of advertising leading up to that. Such as radio and ads.

2. Briefly, what are your short-term marketing plans? (Specifically for the site redesign and the 6 – 12 months following launch?)
—-Just getting into other publications.

3. Do you have an existing or planned marketing strategy in mind to promote this site redesign?
—-I plan to pay an extra amount of money to use meta tags.

4. Do you intend to keep the site updated? Iif so, how often? Who is responsible for updating the and providing content?
—-I would like to update monthly, and eventually would like to have someone else taking care of that side of things.

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